On the other side, the Tianque Sect was also in the middle of a heated discussion about how to choose their advertisement placements.
However, unlike the Shenyuan Sect next door, the atmosphere here was noticeably more lively.
“A board game parlor?” everyone asked in surprise.
Chen Yin from the Magic Tool Department raised his hand to ask a question. “Senior Brother! What is a board game?”
Lin Shu smiled and introduced the concept. “It involves playing cards, throwing dice, playing chess, and things like that!”
Chang Jiujiu, who could barely keep her eyes open, said dizzily, “Isn’t that just a gambling den?”
Lu Zhiyun’s heart skipped a beat when she heard that.
‘Is the Demon Cultivator planning to use the advertisement slots to open a gambling den?’
If he was, and she was participating in the competition for the Sect Ranking, wouldn’t she be considered an accomplice?
Lin Shu shook his head and explained, “It’s different from a gambling den! Gambling dens bet with real gold and silver, but we’re only playing games!”
To provide a better explanation, Lin Shu pulled several samples out of his storage bag that he had made during his spare time over the past few days.
Before long, boxes of all sizes covered the square table in the meeting hall.
Chen Yin took the lead and opened a small box. Inside was a deck of cards featuring four colors: red, yellow, green, and blue. There were also several special cards, such as those with reverse arrows.
“Senior Brother! What is this?” Chen Yin asked curiously.
“This is called *Ni Ma*!” Lin Shu laughed.
Even though Chen Yin was a straight-laced guy, he couldn’t hold back his frustration. He said aggrievedly, “Senior Brother, why are you cursing at me?”
Lin Shu looked completely innocent as he explained, “I’m saying the name of this game is *Ni Ma*!”
This game had been very popular in his previous life. It was allegedly invented by Americans, but if he were to introduce *UNO* directly to these cultivators, he would probably have to put in a lot of effort just to teach them English.
Therefore, Lin Shu took it upon himself to change it to a more localized name — *Ni Ma*!
Thinking carefully about it, the original game itself was quite irrational.
Suppose a person finally had only one card left and shouted “UNO.” It lacked any sense of momentum. How could that make the atmosphere lively?
The most important thing when playing board games was the atmosphere!
By replacing “UNO” with “*Ni Ma*,” the effect was completely different!
Imagine when someone finally reached their last card and shouted “*Ni Ma*!” It would be a moment of pure, heartfelt catharsis. Meanwhile, the others would be unable to shout because they still had many cards. They could only wait in frustration until they reached their last card, which would make the winner’s mood even more exhilarating!
Most importantly, it perfectly suited the social climate of the current cultivation world, where civilized morals were daily decaying!
As for how they were decaying, don’t ask!
Chen Yin only half-understood, but he planned to find an opportunity to take three or five friends to try it out.
Chang Jiujiu opened the largest box and laid out the props inside. There were dozens of figurines, a pile of potted plants, and a large wooden mountain.
“Junior Brother, what is this one?”
Lin Shu picked up a thick instruction manual and said, “This is the popular blockbuster we’re about to launch. I call it Chuangjie Mountain!”
“Chuangjie Mountain?” Everyone was confused once again.
Lin Shu began to introduce the rules.
He covered everything from the historical background of the game to individual character biographies, the various mechanisms he had designed, the corresponding different endings, the many strange ways to play, and even small details like the achievement system badges.
After this whole ordeal, Lin Shu successfully managed to lulled Chang Jiujiu to sleep.
However, there were always a few people who were energized, such as his Junior Sister.
Lu Zhiyun clenched her fists, eager to try. she had almost zero resistance to this kind of role-playing material.
A 17 or 18-year-old girl’s favorite things were usually reading stories or listening to storytelling. If she had the chance to experience a different life, she was more than happy to give it a try.
After that, Lin Shu introduced several other board games, such as “Evil Cultivator Kill,” “Immortal World Monopoly,” and “Immortal Fight Chess.” His Junior Brothers and Sisters were dazzled by the variety.
“But, Senior Brother, are we really going to give up our original industries and switch to this… board game parlor?”
The one asking was Junior Sister Liyun, a poison cultivator. She was the one who had previously defeated the Senior Brother of Chenyun Valley using venomous insects.
After that battle, Liyun felt guilty upon hearing that the opponent was heavily injured and took the initiative to care for him. After going back and forth, she and the Senior Brother of Chenyun Valley had developed feelings for each other.
However, she was still a member of the Tianque Sect and had to consider their interests. She felt that Lin Shu’s move was too risky.
Lin Shu closed his eyes and shook his head, indicating that wasn’t what he meant.
“It’s not about giving up all our industries, but rather concentrating these major industries together!”
After saying that, Lin Shu took out a map of Wu City and began his explanation.
The map was covered with many small red circles and a few large red circles. These were all the shops owned by the Tianque Sect in Wu City.
The Tianque Sect could be considered “nouveau riche.” They had bought a lot of land in Wu City back in the day, but unfortunately, while the economic foundation was established, the “upper-level architecture” had failed to develop.
This led to a situation where all the shops, regardless of size, revolved around those few major industries.
The large shops sold magic tools, and the small shops also sold magic tools. Crucially, they all sold the exact same items.
Even a dog would shake its head at such an arrangement.
When Lin Shu tried to check who had planned this commercial layout in the first place, he found the name “Chang Jiujiu” written in large characters. He smiled with a sense of relief.
For a moment, it felt as if the wrinkles on his cerebral cortex had been smoothed out and stretched. The relaxation of that moment was like walking through the endless forests of Broken Demon Mountain or swimming through the sea of books at the Wanfa Immortal Sect. He felt like the most free and slow-moving person in the world, having lost the ability to ask any questions.
Since Lin Shu was now taking over the mess in Wu City, he naturally had to plan things anew.
The size of the red circles represented the scale of the shops. With a sweep of his Spiritual Sense, Lin Shu knew how to organize them.
The small shops were scattered across almost every street in Wu City, while the large shops were highly concentrated near the city center.
“Next, we just need to convert all the small shops into board game parlors! The large shops will continue to operate according to the previous business model!”
After hearing Lin Shu’s plan, Lu Zhiyun boldly raised a question.
“But what if no one goes to play? There has to be a way to attract them, right?”
If all the small shops were converted into board game parlors but people weren’t interested in playing games, wouldn’t they lose everything?
Lin Shu walked forward, patted Lu Zhiyun on the head, and said appreciatively, “The question raised by my Junior Sister is excellent!”
“I’ve considered this issue as well, so we can set up various rewards to give back to the players!”
Lin Shu took out a square card. The words “Tianque Sect” were printed largely on it, along with a row of small numbers.
The card was made from very low-quality spirit stone scrap, but the precise Protective Formation engraved on it was anything but ordinary.
The Three Pure Immortaless peered through Lu Zhiyun’s eyes and clicked her tongue. “Tsk! It’s like putting a gold rim on a manure bucket!”
Lu Zhiyun sent a spiritual transmission. ‘Immortal, what do you mean?’
‘The three formations on this card aren’t difficult. They’re nothing more than a storage formation, a recording formation, and an anti-counterfeiting formation. The value isn’t high… it’s just, don’t you think it’s a waste to protect a single card with so many formations?’
How could she describe this feeling?
It was as redundant as putting a chastity lock on a eunuch.
If Lin Shu could hear those words, he would have given the Immortal a thorough lesson.
However, even without hearing them, Lin Shu continued his explanation.
“The formations on this card are not difficult to make, and the materials aren’t expensive. It can be used to store Game Points!”
“These so-called Game Points… work like this and that…”
For the next 1 hour, Lin Shu explained in detail how the operation of the board game parlors would link with the major shops.
To Lu Zhiyun, the summary was simple — Game Points won in the board game parlors could be exchanged for vouchers for various items in the large shops!
It was a very clever commercial concept. In this way, the board game parlors wouldn’t just be pushing entertainment; they would be driving the other industries forward as well.
Lu Zhiyun once again marveled at the Demon Cultivator’s extraordinary business mind.
Designing these games alone was something an ordinary person couldn’t do!
Even a steadfast warrior of justice like herself couldn’t help but want to try playing just from hearing the rules. What would ordinary people be like?
She really wondered how a Demon Cultivator had come up with these things.
‘Could it be that this Demon Cultivator is someone from another world, like those mentioned in storybooks?’ Lu Zhiyun thought to herself.
However, she quickly dismissed the idea!
How could there be such an absurd thing?
Storybooks were just stories!
They couldn’t be believed, not at all!