Chapter 36: You Want to Start a Business?

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  1. New streamers lack character building and live-streaming skills training, making it hard to overcome the cold start bottleneck;
  2. Small and mid-sized streamers have only a single monetization channel, lacking brand cooperation and traffic operation resources;
  3. MCN agencies have high barriers and high commissions, leaving individual streamers with weak bargaining power;
  4. Brands struggle to accurately reach suitable ACG streamers, leading to low cooperation efficiency.
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  1. Incubation Services: Personalized courses on character positioning, script design, language training, and equipment setup;
  2. Traffic Enablement: Platform resource integration, short video editing, live clip operations to help accounts gain followers;
  3. Commercial Cooperation: Integrating games, anime, and trendy brands, offering streamers business shows, ad placements, and merchandise partnerships;
  4. Compliance Support: Copyright consulting, live-stream compliance training, helping avoid violations.
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  1. Incubation service fee: One-time training 2,999-5,999 yuan/person, annual incubation package 9,800 yuan/person;
  2. Business commission: 15%-20% of streamer business income;
  3. Brand service fee: 10%-15% commission from brands for partnership services;
  4. Value-added services: Live-stream equipment rentals, custom virtual avatars, one-time fee 500-2,000 yuan.
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  1. Early Stage (1-2 months): Build a 3-person core team (operations, business, training), connect with 10-15 ACG brands, set up online training systems;
  2. Pilot Stage (3-4 months): Recruit 50 new streamers for free trial training, select 20 top streamers for incubation contracts, verify service results;
  3. Expansion Stage (5-8 months): Optimize service flow, expand platform cooperation, increase contracted streamers to 100, establish regular business matching;
  4. Stabilization Stage (9-12 months): Build a brand database, create an “incubation-traffic-monetization” closed loop, aim for 200,000 yuan in monthly revenue.
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